NAB 2017: Content Security in the Era of Social Media no Easy Task

NAB 2017: Content Security in the Era of Social Media no Easy Task

LAS VEGAS — Before social media, about the worst way you could spoil a movie for other people was by revealing the ending while walking out of a theater, with others waiting in line to see it.

In an era of Facebook, Instagram and Twitter, the tiniest reveal has worldwide repercussions.

“Think about the impact of [spoilers] in on our social network world, from a few people in line to a global audience,” said Scott Rose, CTO of SDI Media, speaking April 24 during a Cybersecurity Pavilion presentation at the NAB Show. “People want to share their lives, what they’re working on, and the moment it’s out there, it’s too late, it’s in the universe.”

While content security has long focused on preventing leaks of the content itself, too often productions fail to account for the social media threat: people working on a movie or TV show are human beings like anyone else, and humans sure love to share their lives on social media. The smallest slip — a shot of a screenplay on Instagram, mentioning an unrevealed actor or character on Twitter, sharing a surprise film release on Facebook — can have a massive impact on the investment in marketing and distribution. read more