In an era of Facebook, Instagram and Twitter, the tiniest reveal has worldwide repercussions.
“Think about the impact of [spoilers] in on our social network world, from a few people in line to a global audience,” said Scott Rose, CTO of SDI Media, speaking April 24 during a Cybersecurity Pavilion presentation at the NAB Show. “People want to share their lives, what they’re working on, and the moment it’s out there, it’s too late, it’s in the universe.”
While content security has long focused on preventing leaks of the content itself, too often productions fail to account for the social media threat: people working on a movie or TV show are human beings like anyone else, and humans sure love to share their lives on social media. The smallest slip — a shot of a screenplay on Instagram, mentioning an unrevealed actor or character on Twitter, sharing a surprise film release on Facebook — can have a massive impact on the investment in marketing and distribution.
“We’re trying to moderate these behaviors,” said Sara Cardone, chief strategy officer for SDI Media. “The risk presented by spoilers isn’t confined to the production facility either. It’s not limited by four walls or firewalls. How do we control that behavior, when not sharing feels unnatural?”
Rose and Cardone shared numerous ideas, including setting strict guidelines for everyone involved in a production, limiting who knows what regarding the production, and balancing fan access to the latest regarding the content they love, while still keeping the surprises intact from those who are overzealous.
Meanwhile, on April 25, Wendy Frank, global and U.S. copyright infringement leader for PricewaterhouseCoopers (PwC) shared her thoughts on the sticky mess that is finding out who all is responsible after a copyright violation has occurred.
The Digital Millennium Copyright Act (DMCA) is vague regarding the notification and action responsibilities required on the part of Internet Service Providers (ISPs) and Online Service Providers (OSPs), who’ve long enjoyed protection from liability for any illegal activity by their subscribers. That may change soon, Frank said, depending on moves made by the federal government.
“It’s a pain for ISPs, and it’s incredibly difficult for content owners,” she said. She pointed to examples where set-top boxes not properly safeguarded against piracy have led to the service provider being culpable in the theft of content by subscribers. And with as much as 42% of pirated content going unnoticed by content owners, it’s the service providers who need a plan of action to better tackle the problem, she suggested.
“Just because you send a notice out, you still need to make sure that infringing content comes down off the [web] site,” she said.
The CDSA Cyber Security and Content Protection Pavilion program (C3830CS at the Las Vegas Convention Center) represented the NAB Show’s first dedicated cybersecurity forum.
Look for more coverage of the CDSA’s NAB Cyber Security and Content Protection Pavilion program at MESAlliance.org.