LONDON, August 22, 2017 – SDI Media has announced the appointment of Natalie Simms as its new Chief Information Officer. In this role, Simms will lead all aspects of SDI Media’s global IT functions and play a key role in shaping technology strategy to support SDI’s next phase of technology innovation and growth solutions for quality localization of entertainment content that is faster, more transparent, and easily accessible.
Simms is a seasoned information technology executive with more than 20 years of international experience in various leadership positions at blue-chip companies. In former roles as CTO of Condé Nast International, CIO of international law firm Eversheds Sutherland, and CIO of Disney/ABC International Television Group, Simms successfully advanced the technology agenda of multinational companies by implementing innovative and transformational IT strategies. Simms also co-founded a groundbreaking Cloud/Software as a Service (SaaS) technology company, where she developed an innovative SaaS billing model for software subscriptions, IT infrastructure/hosting, services and support.
As the world’s leading provider of localization services to the media and entertainment industry, SDI Media will benefit greatly from Simms’ expertise in leading IT initiatives – including digital asset management, cloud-based systems and infrastructure, and analytics that streamline operations and fully integrate technology resources.
Mark Howorth, CEO of SDI Media, said, “We live in a world where demand for global content is immediate. To provide our clients the ability to achieve these tight timelines, we have not only invested in our systems but also in the leadership to develop them. We are very fortunate to have Natalie bring her experience to SDI Media as we continue optimizing the global infrastructure of our facilities.”
“SDI Media has always been committed to applying technology solutions to the unique workflows that arise in our highly dynamic industry,” said Scott Rose, CTO. “Localization is both local and global. To best service our clients we have to have the personal touch of a boutique and the power of an enterprise. Natalie has extensive experience in both settings – which makes her a strong asset in our mission to optimize the experience of connecting our customers’ content to their intended audiences.”
Commenting on her appointment, Simms said, “I am thrilled to be joining Mark, Scott, and the talented global team at SDI Media. SDI Media has an ambitious plan to provide clients an even greater service offering and I look forward to getting started straightaway on achieving that goal.”
About SDI Media
SDI Media is the world’s leading localization provider of dubbing, subtitling, and media services, utilizing the largest owned and operated network of recording studios worldwide. SDI Media offers clients an end-to-end localization solution for theatrical, broadcast, digital, interactive, and new media platforms using a comprehensive suite of customizable localization applications. With over 40 years of experience delivering translated content to global platforms, SDI Media continues to be the most trusted localization partner worldwide. For more information about SDI Media, please visit www.sdimedia.com