Automating the Content Supply Chain

SDI Media continues to drive leadership conversations on the use of AI/machine learning in localization, with CTO Scott Rose invited to speak at the invitation-only Sky Technology Summit, an event exploring how technology is enabling new media and entertainment experiences and transforming the industry. Scott spoke on a panel discussing Automating the Content Supply Chain, with other industry leaders including:

Matthew Hopkins, Director of TV and Digital Platforms Strategy & Planning, Sky
Darren Long, Director of Sky Production Services
Jason Taperell, Principal Architect, Content Systems, Sky
Josh Wiggins, Chief Commercial Officer, GrayMeta

For more information and to download the presentation click here.

Visit the Sky Tech Summit 2017 website here to see all the other presentations from the event.

SDI Media and GrayMeta Bring AI to the Entertainment Supply Chain

LOS ANGELES, CA, September 15, 2017 – SDI Media and GrayMeta have announced today a strategic, collaborative partnership to develop innovative, AI/machine learning solutions to enable the creation of intelligent metadata for the localization and distribution of media content.

The collaboration connects GrayMeta’s innovative approach to automated metadata solutions, with SDI Media’s expertise as the leading provider of localization services to content owners, broadcasters, and digital platforms around the world. Together, GrayMeta and SDI will evaluate and test new technologies, and explore opportunities for data mining and automation. The companies intend that their combined strengths will realize tangible benefits for entertainment and broadcast customers out of the conceptual promise of AI/machine learning.

“I am excited by GrayMeta’s ability to harness the very best thinking around AI technologies within the GrayMeta Platform,” said Scott Rose, Chief Technology Officer of SDI Media. “We know that good localization depends on talented language experts, and we are committed to automating tasks that do not truly require a creative (human) decision so that our people can focus on quality and we can improve time-to-market for our customers. This meeting-of-the-minds can accelerate SDI beyond what we are doing with our development of automation technology.” read more

Natalie Simms Appointed SDI Media CIO

LONDON, August 22, 2017 – SDI Media has announced the appointment of Natalie Simms as its new Chief Information Officer. In this role, Simms will lead all aspects of SDI Media’s global IT functions and play a key role in shaping technology strategy to support SDI’s next phase of technology innovation and growth solutions for quality localization of entertainment content that is faster, more transparent, and easily accessible.

Simms is a seasoned information technology executive with more than 20 years of international experience in various leadership positions at blue-chip companies. In former roles as CTO of Condé Nast International, CIO of international law firm Eversheds Sutherland, and CIO of Disney/ABC International Television Group, Simms successfully advanced the technology agenda of multinational companies by implementing innovative and transformational IT strategies. Simms also co-founded a groundbreaking Cloud/Software as a Service (SaaS) technology company, where she developed an innovative SaaS billing model for software subscriptions, IT infrastructure/hosting, services and support.

As the world’s leading provider of localization services to the media and entertainment industry, SDI Media will benefit greatly from Simms’ expertise in leading IT initiatives – including digital asset management, cloud-based systems and infrastructure, and analytics that streamline operations and fully integrate technology resources. read more

Worldscreen.com Interviews

Q&A: Entertainment Localization Technologies

M&E Daily

By M&E Journal M&E Daily June 13, 2017
M&E Journal: Q&A: Entertainment Localization Technologies
By Scott Rose, CTO, SDI Media Group

Abstract: For years, the localization industry has witnessed significant advancements in technology designed to replace the human effort for voice, text, translation and timing. The fact is, for premium entertainment content, finding the benefit is often as elusive as it is inconsistent. Automation works best in a manufacturing model where the inputs, processes and outputs are repeatable. The localization workflow is repeatable, however the content in the container coming in the door is a random, noisy, one-off assortment of artistic choices. To effectively use these technologies, we must bake in artificial intelligence that analyzes on the fly, and fit scores not only what the content is, but what technology and workflow is most suitable, including what artistic constraints exist

From the outside looking in, the tasks for localizing premium content (series and movies) are fairly simple. For subtitling, you translate the dialog as timeline events that appear on the screen. For voice audio replacement (dubbing), you translate the text, bring actors into a studio to record the script timed to the dialog as lip-sync or voice over, and deliver like any other audio track.

If you are doing multi-language localization, it is common to transcribe the original language and create a template for translation. You may also need to represent text on screen as localized forced narratives or capture them in the dub. By and large, this is a human process with various systems to do the heavy lifting such as manage the process and resources, or create the deliverables. At a high level it looks like this. read more

Cezary Pazura – Dubbing Demo and Tour of SDI Media Poland

Polish actor, comedian, director, producer, and YouTube host Cezary Pazura (also known as “Uncle Czarek”) recently did a tour of SDI Media Poland and described a day in the life of a dubbing actor as he recorded lines for the Polish localized version of Pirates of the Caribbean!

Watch how the professional actor takes the audience through the daily tasks of being a voice actor! Follow Cezary and subscribe to his YouTube channel for other industry videos here!