LONDON, November 1, 2017 – SDI Media Group has acquired independent international film marketing agency PPC Creative Ltd. t/a Picture Production Company (“PPC”) from private equity firm Smedvig Capital for an undisclosed sum.
With offices in London and Los Angeles, PPC is one of the world’s leading producers of marketing collateral and content for the global film industry; creating, producing, localizing and delivering marketing assets across multiple international media platforms. So far this year they have worked across 322 film titles, producing over 15,000 individual marketing assets in 39 different languages and distributed across 60 countries.
PPC CEO Ben Nicholls commented, “Joining forces with SDI is a perfect match. The film industry continues to globalize and the requirements for rapid, customized marketing are growing. PPC prides itself on its fast turnaround and high quality, and we will benefit from being part of the SDI family with its reach and technological capability.”
SDI Media is the leading provider of dubbing, subtitling, translation and media services to the world’s most recognizable entertainment companies. Its network of owned and operated studios in 29 countries forms the largest and most accessible one-stop media localization solution for distribution to any window, anywhere. SDI Media specializes in cost effective services, using proprietary technology and supported by operational hubs in Los Angeles, Manila and Warsaw.
“Adding PPC is about bringing new capabilities to our portfolio,” said Mark Howorth, CEO at SDI Media, about the acquisition. “Their track record as a creative agency is undeniable, but we have been even more impressed by their innovative approach to marketing localization. PPC’s reputation for rapid response and customized solutions that help content owners connect and engage with global audiences matches perfectly with the direction SDI is heading.”
PPC will continue to operate as a stand-alone company, while taking advantage of being part of SDI. Both companies partner with the major media content providers extensively and they will look for opportunities to create synergies in servicing their clients.
Smedvig Capital invests in high potential tech-enabled companies in the UK and Scandinavia. Smedvig acquired PPC in 2010 and has supported Ben Nicholls and his team in a major transformation of the business. Most notable in that period was the growth of the marketing localization offering. The new office in Los Angeles positioned PPC as more relevant to US-based content creators and created a 24-hour delivery capability.
Picture Production Company started life as a London based film trailer house in 1982. Over the last 35 years it has grown into one of the largest creative production agencies outside of North America. With over 90 staff across London and Los Angeles, PPC is a 24-hour agency combining experienced creative editors, copywriters, motion graphic artists, animators and A/V production crew, with a full suite of state of the art post-production facilities, including audio mixing, picture finishing, encoding and digital distribution. PPC offer clients an end-to-end creative production service from award-winning creative origination, to asset localization and adaptation through to distribution across multi-platforms for the International market-place. For more information visit www.theppc.com
About Smedvig Capital
Smedvig Capital was founded in 1996 and has invested over £800m of internal capital. They invest £2-15m in fast-growing innovative businesses; focusing on those that are technology enabled with ambitious teams and the potential to become market leaders. Smedvig Capital’s model is to invest in a small number of businesses each year and then commit time to working closely with management, providing advice and hands-on support. Previous and current investments include: Zipcar/Streetcar, MyHomeMove, Quill Content and Tusker. For more information visit Smedvig Capital.
About SDI Media
SDI Media is the world’s leading localization provider of dubbing, subtitling, and media services, utilizing the largest owned and operated network of recording studios worldwide. SDI Media offers clients an end-to-end localization solution for theatrical, broadcast, digital, interactive, and new media platforms using a comprehensive suite of customizable localization applications. With over 40 years of experience delivering translated content to global platforms, SDI Media continues to be the most trusted localization partner worldwide. For more information about SDI Media visit www.sdimedia.com
For additional information please visit www.sdimedia.com or contact Aviv Gattenuo at +1.310.388.8942 with press inquiries.